Easy St. Personal Training
“Veteran Owned Business”
Never stop moving forward, small, consistent progression, bring a good attitude, open ears and a willingness to be pushed beyond your natural limits. There will be set backs and bad days but we’ve created a health and fitness family to get us through those times.
Origins of Name
EASY ST. – formerly known as route Dorset, situated in the Nad E Ali district of Helmand province, southern Afghanistan. The name was used by soldiers serving with both the Welsh and Grenadier guards on operations in summer 2009 when Operations in Afghanistan where At their most brutal. This stretch of road was the route used by the Taliban to escape when British forces mounted an operation to clear taliban insurgents from the west of the district. The Taliban had planted hundreds of improvised explosive devices and booby traps along the road to maim or kill anyone who would ever try to follow them in to the next village which they had now turned in to a Taliban stronghold. In summer 2009 when fighting in Afghanistan was at its most brutal orders where given to mount operations to start clearing this road with the goal of launching an assault on the next village clearing insurgents for good. It soon became clear that these clearance patrols would be far from straight forward, this 1.5 miles stretch of open road provided no cover from enemy attack but lots of hidden enemy fire positions and IED’s. With a constant flow of casualties during the op it became a suicide mission. It was in this time that the nickname started to be used. Men ranging from 18-40, 2/3 times a day would throw on their kit and be given orders to mount a clearance patrol to search and clear IED’s and enemy forces in the knowledge that they themselves could fall victim to one of the hidden bombs or enemy sniper fire. There would be no argument, no negotiations just the simple reply “roger easy street” .
And so the nickname stuck.
Our Message
The nickname of this stretch of road connecting two villages thousands of miles away is transferable to any task in our lives that we see as a priority. Out there it was free the local population from brutal Taliban rule, but back home we could relate it to weight loss, improved health, build muscle, complete a specific athletic event etc we will give you the location, equipment, the education, knowledge, foundation and encouragement to achieve your goals and much more, all we ask of you is strap up your boots, throw on your kit and get sh*t done. Never stop moving forward, small, consistent progression, bring a good attitude, open ears and a willingness to be pushed beyond your natural limits. There will be set backs and bad days but we’ve created a health and fitness family to get us through those times.
WHAT WE AIM TO ACHIEVE
- Create a trust and bond with our clients
- Create an environment and community people want to be part of
- Manage the clients goals and expectations, create the right plan, stick to the plan and amend the plan when needed
- Be a results driven business with our clients our best advert
- Some times its not about watching the number fall on the scales, personal training should be personal, if we can make someone feel happier in their own skin then we are succeeding
WHY EASY ST. SHOULD BE YOUR CHOICE
- The facilities to match your ambition
- Personal trainers with a passion for your goals that exceeds your own
- A community for when all else fails to motivate you – come and sweat and have a laugh with friends